Google, Meta Accused Of Secretly Targeting Instagram Ads To Teens On YouTube, Violating Google's Own Rules: Report (UPDATED)
Portfolio Pulse from Benzinga Neuro
Google and Meta are accused of secretly targeting Instagram ads to teenagers on YouTube, violating Google's own policies. The campaign aimed at 13- to 17-year-olds was reportedly part of a strategy to boost ad revenue and retain younger users. Google has launched an investigation and canceled the project, while Meta defended its actions. This incident coincides with the expected passing of a new child online safety bill by the U.S. Senate.
August 08, 2024 | 1:37 pm
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Google is accused of violating its own policies by targeting Instagram ads to teenagers on YouTube. The company has launched an investigation and canceled the project.
The allegations of violating its own policies could damage Google's reputation and lead to regulatory scrutiny, potentially impacting its stock price negatively in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Google is accused of violating its own policies by targeting Instagram ads to teenagers on YouTube. The company has launched an investigation and canceled the project.
The allegations of violating its own policies could damage Google's reputation and lead to regulatory scrutiny, potentially impacting its stock price negatively in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Meta is accused of collaborating with Google to target Instagram ads to teenagers on YouTube, violating Google's policies. Meta defended its actions, stating that selecting the 'unknown' audience did not constitute personalization.
The allegations could harm Meta's reputation and lead to regulatory scrutiny, potentially impacting its stock price negatively in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 100