Nexxen Announced A Partnership With Vevo. By Partnering With Nexxen's Supply-side Platform, Nexxen SSP, Vevo Is Growing Its Programmatic Footprint, Granting A Wider Variety Of Advertisers Access To Its Premium Inventory, Particularly Across CTV
Portfolio Pulse from Benzinga Newsdesk
Nexxen has announced a partnership with Vevo to expand Vevo's programmatic advertising reach through Nexxen's supply-side platform, Nexxen SSP. This partnership will allow a wider variety of advertisers to access Vevo's premium inventory, especially across connected TV (CTV).
August 08, 2024 | 12:02 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Nexxen's partnership with Vevo will likely enhance its market position in the programmatic advertising space, particularly in the CTV segment, by providing more advertisers access to premium inventory.
The partnership with Vevo is a strategic move for Nexxen, as it will likely increase the demand for its supply-side platform, Nexxen SSP. This could lead to higher revenues and a stronger market position in the growing CTV advertising space.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100