Tesla's 'Cool Factor' Ebbing While These 2 Auto Brands Command More Loyalty Than Elon Musk's EV Giant, Morgan Stanley Survey Finds
Portfolio Pulse from Shanthi Rexaline
A Morgan Stanley survey reveals that Tesla's brand appeal is waning among the younger generation, with a preference for gasoline-powered cars over electric vehicles. The survey also highlights strong loyalty towards Apple products. Tesla's desirability has decreased, while Mercedes-Benz and BMW have gained favor. Tesla and Apple stocks saw slight declines in premarket trading.
August 08, 2024 | 8:17 am
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NEGATIVE IMPACT
Tesla's brand appeal is decreasing among the younger generation, with a preference for gasoline-powered cars over electric vehicles. This trend could impact Tesla's future sales and market position.
The survey indicates a significant shift in preference from EVs to ICEs among the younger generation, which could negatively impact Tesla's market share and sales in the future.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Apple continues to maintain strong brand loyalty, with high ownership of iPhones and other Apple devices. However, the adoption of the Apple Vision Pro AR/VR headset remains low.
The survey shows continued strong preference for Apple products, which is positive for Apple's ecosystem and services revenue. However, the low adoption of the Vision Pro headset may limit growth in the AR/VR segment.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80