PLBY Group Entered Into A 7-year Licensing Agreement With Sunny Cusco For The Exclusive Rights To Develop And Sell Apparel And Certain Other Licensed Products On The Shop.playboy.com Website
Portfolio Pulse from Benzinga Newsdesk
PLBY Group has entered into a 7-year licensing agreement with Sunny Cusco for the exclusive rights to develop and sell apparel and certain other licensed products on the Shop.playboy.com website.
August 07, 2024 | 11:17 am
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PLBY Group has secured a 7-year exclusive licensing agreement with Sunny Cusco to develop and sell apparel and other products on their website. This partnership could enhance PLBY's product offerings and potentially boost online sales.
The exclusive licensing agreement with Sunny Cusco is likely to expand PLBY's product range and improve their online sales, which could positively impact the stock price in the short term.
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