Mike Tyson's New Partnership Brings Premium Cannabis Offerings To Retailers Across California
Portfolio Pulse from Jelena Martinovic
Mike Tyson's cannabis brand, TYSON 2.0, has partnered with Lowell Farms Inc. to release a new line of pre-rolls in California. The TYSON 2.0 35’s pre-rolls will be available at select retail locations across the state. This collaboration aims to set a new standard in the cannabis industry with high-quality offerings. Additionally, TYSON 2.0 has opened its first branded retail store in Amsterdam and expanded its presence in Germany and the UK through a partnership with Carma HoldCo Inc. and PHCANN.

August 06, 2024 | 4:16 pm
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Lowell Farms Inc. has partnered with Mike Tyson's TYSON 2.0 to release a new line of pre-rolls in California. This collaboration is expected to enhance Lowell Farms' market presence and reputation for quality.
The partnership with a high-profile brand like TYSON 2.0 is likely to boost Lowell Farms' visibility and sales in the competitive California cannabis market. The focus on quality and craftsmanship aligns with Lowell Farms' brand values, potentially attracting more customers.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80