'Netflix Is Lowering Ad Prices To Below $30' - Ad Week
Portfolio Pulse from Benzinga Newsdesk
Netflix is lowering its ad prices to between $20 and $30 CPM, making it more competitive in the streaming ad market. This move comes as Netflix partners with adtech firms like The Trade Desk, Google's Display & Video 360, and Magnite to expand its programmatic advertising capabilities.
August 06, 2024 | 2:24 pm
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Google's Display & Video 360 is partnering with Netflix to expand its programmatic advertising capabilities. This partnership is expected to enhance Google's ad offerings and attract more advertisers.
The partnership with Netflix allows Google's Display & Video 360 to offer more attractive ad inventory, likely increasing its appeal to advertisers and boosting its revenue.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Magnite is partnering with Netflix to expand its programmatic advertising capabilities. This partnership is expected to enhance Magnite's ad offerings and attract more advertisers.
The partnership with Netflix allows Magnite to offer more attractive ad inventory, likely increasing its appeal to advertisers and boosting its revenue.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
Netflix is lowering its ad prices to between $20 and $30 CPM, aiming to become more competitive in the streaming ad market. This move is part of a broader strategy that includes partnerships with adtech firms like The Trade Desk, Google's Display & Video 360, and Magnite.
Lowering ad prices makes Netflix more attractive to advertisers, potentially increasing ad revenue. Partnerships with adtech firms enhance its programmatic advertising capabilities, further boosting its competitive edge.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
The Trade Desk is partnering with Netflix to offer programmatic advertising, including private marketplace deals and guaranteed inventory. This partnership is expected to enhance The Trade Desk's ad inventory and attract more advertisers.
The partnership with Netflix allows The Trade Desk to offer more attractive ad inventory, likely increasing its appeal to advertisers and boosting its revenue.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80