Blizzard Launches New Studio Focused On Mid-Level Games, Mobile Integration: Report
Portfolio Pulse from Franca Quarneti
Blizzard Entertainment, a subsidiary of Microsoft Corp. (NASDAQ:MSFT), is launching a new AA studio focused on mid-level games and mobile integration. The studio will leverage former employees from King, another subsidiary of Activision Blizzard, to develop games centered around Blizzard’s established franchises like World of Warcraft, Overwatch, and StarCraft. This move aligns with Microsoft's broader strategy to explore cost-effective approaches and drive innovation within its gaming divisions.
August 05, 2024 | 7:00 pm
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Blizzard Entertainment, a subsidiary of Microsoft, is launching a new AA studio focused on mid-level games and mobile integration. This move is part of Microsoft's strategy to explore cost-effective approaches and drive innovation within its gaming divisions.
The formation of a new studio under Blizzard Entertainment is a strategic move by Microsoft to leverage smaller teams for cost-effective innovation. This could positively impact Microsoft's gaming division revenues and market position, especially with the integration of mobile gaming elements.
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