Genius Sports Extends Exclusive Partnership With Football DataCo To Collect, License, And Distribute Official Live Betting Data For UK Football
Portfolio Pulse from Benzinga Newsdesk
Genius Sports has extended its exclusive partnership with Football DataCo to collect, license, and distribute official live betting data for UK football. The company has also gained exclusive rights for official player market data starting from the 2025/26 season and will continue as the sole official live data distributor for the Premier League, EFL, and SPFL through 2029.
August 05, 2024 | 12:07 pm
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Genius Sports has secured an extended exclusive partnership with Football DataCo, enhancing its position in the sports data market by gaining rights to official live betting data and player market data for UK football through 2029.
The extended partnership with Football DataCo solidifies Genius Sports' position as a key player in the sports data market. The exclusive rights to official live betting data and player market data for UK football are likely to enhance the company's revenue streams and market presence, positively impacting its stock price in the short term.
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