Audi's China-Specific EV Series Will Not Bear Its Iconic Four-Ring Logo: Report
Portfolio Pulse from Benzinga Neuro
Audi's upcoming China-specific EV series will not feature its iconic four-ring logo, reflecting a shift towards local suppliers and technologies. The series, internally known as 'Purple,' will be developed in collaboration with SAIC and feature components from CATL and Momenta. This move aims to strengthen Audi's position in the competitive Chinese EV market.
August 02, 2024 | 1:41 pm
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Audi, a subsidiary of Volkswagen AG, will launch a new EV series in China without its iconic four-ring logo. This strategic move aims to leverage local suppliers and technologies to better compete in the Chinese EV market.
The decision to drop the iconic logo and focus on local suppliers and technologies indicates a strategic shift to better compete in the Chinese EV market. This could positively impact Volkswagen AG's stock as it shows adaptability and market responsiveness.
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