Allbirds Says Belle Fashion Appointed Its Exclusive Distributor And Licensee In Mainland China, Macau And Taiwan, Effective June 28
Portfolio Pulse from Benzinga Newsdesk
Allbirds has appointed Belle Fashion Group as its exclusive distributor and licensee in Mainland China, Macau, and Taiwan, effective June 28. Belle Fashion will manage the distribution of Allbirds products across various channels and will allocate brand and marketing resources to the partnership.
August 02, 2024 | 11:12 am
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Allbirds has entered into an exclusive distribution and licensing agreement with Belle Fashion Group for Mainland China, Macau, and Taiwan. This partnership is expected to enhance Allbirds' market presence and brand visibility in these regions.
The exclusive partnership with Belle Fashion Group is likely to enhance Allbirds' market presence in key Asian markets. Belle Fashion's established distribution network and marketing resources can significantly boost Allbirds' brand visibility and sales in these regions.
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