Roku Enhances Benefits For Advertisers With Adoption Of Unified ID 2.0, New Integration Will Improve Advertising Targeting And Performance Across Roku Media
Portfolio Pulse from Benzinga Newsdesk
Roku (NASDAQ:ROKU) has adopted Unified ID 2.0 (UID2), an identity solution developed by The Trade Desk, to enhance advertising targeting and performance across its media platform. This integration will allow advertisers to implement more precise targeting and secure data collaboration.
August 01, 2024 | 9:22 pm
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Roku's adoption of Unified ID 2.0 is expected to enhance advertising targeting and performance, potentially increasing advertiser interest and revenue.
The integration of UID2 will allow Roku to offer more precise and secure advertising solutions, making its platform more attractive to advertisers. This could lead to increased ad revenue and positively impact the stock price in the short term.
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