Advantage Solutions Expands Strategic Alliance With Swiftly, Allowing Retailers To Own The Digital Relationship With Their Shoppers Through The Integration Of Swiftly's Innovative Retail Technology Solutions
Portfolio Pulse from Benzinga Newsdesk
Advantage Solutions Inc. (NASDAQ:ADV) has expanded its strategic alliance with Swiftly, a retail technology provider. This collaboration enhances Advantage's omnichannel capabilities, allowing retailers to manage their digital relationships with shoppers more effectively. The integration of Swiftly's technology enables brands to execute comprehensive marketing campaigns and gain valuable analytics from first-party data.
August 01, 2024 | 1:17 pm
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Advantage Solutions Inc. (NASDAQ:ADV) has expanded its strategic alliance with Swiftly, enhancing its omnichannel capabilities and allowing retailers to manage their digital relationships with shoppers more effectively. This partnership enables brands to execute comprehensive marketing campaigns and gain valuable analytics from first-party data.
The expanded alliance with Swiftly significantly enhances Advantage Solutions' service offerings, making it more attractive to retailers and brands. This is likely to positively impact ADV's stock price in the short term as it strengthens its market position and value proposition.
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