Jim Cramer Selects 3 Media Stock Winners As Tight Race Between Trump And Kamala Harris Unfolds: 'About To Be Inundated With Both Viewers And Political Ad Dollars'
Portfolio Pulse from Benzinga Neuro
Jim Cramer on CNBC's 'Mad Money' highlighted Fox Corporation, The New York Times Company, and Nexstar Media Group as potential winners in the media sector due to the upcoming presidential election. Increased viewership and political ad spending are expected to boost their revenues.
August 01, 2024 | 1:59 am
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Fox Corporation is expected to benefit from increased viewership and political ad spending due to the upcoming presidential election. Cramer emphasized growth from its live programming, particularly sports and news.
Fox Corporation's extensive deals with the NFL and college football, along with a surge in viewership for Fox News, are expected to drive revenue growth in the lead-up to the election.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Fox Corporation's Class A shares (FOXA) are expected to benefit similarly to FOX from increased viewership and political ad spending due to the upcoming presidential election.
Similar to FOX, FOXA is expected to benefit from increased viewership and political ad spending, driven by its live programming and news coverage.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Nexstar Media Group is expected to benefit from significant advertising revenue from local TV stations as candidates and super PACs invest in commercials, particularly in battleground states.
Nexstar's local TV stations are expected to generate significant advertising revenue from political ads, especially in battleground states. However, Cramer cautioned that this might be more of a short-term trade.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 100
POSITIVE IMPACT
The New York Times Company is expected to see increased news engagement and subscriber growth, particularly if the election is close or if Trump wins, as his presidency previously drove higher engagement.
A close election or a Trump win is expected to drive higher news engagement and subscriber growth for The New York Times, similar to trends observed during Trump's previous presidency.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 100