Harris, Trump's $122M August Ad Blitz Targets 5 Swing States: Which Companies Will Benefit?
Portfolio Pulse from Hayden Buckfire
Harris and Trump have collectively booked $122 million in advertising time through the end of August, focusing on five swing states. The primary beneficiaries of this spending are major television networks and local TV conglomerates. Social media platforms like Facebook, Instagram, Google, and YouTube are also seeing significant ad spend.
July 31, 2024 | 8:57 pm
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POSITIVE IMPACT
Comcast Corporation, which owns NBC and MSNBC, will see increased ad revenue from the $122 million ad spend by Harris and Trump.
NBC and MSNBC, owned by Comcast Corporation, are major networks where the ad spend will be directed, likely boosting revenues.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Walt Disney Co, which owns ABC and ESPN, is set to benefit from the $122 million ad blitz by Harris and Trump.
ABC and ESPN, owned by Walt Disney Co, are major networks where the ad spend will be directed, likely boosting revenues.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Fox Corporation, which owns Fox and Fox News, will see increased ad revenue from the $122 million ad spend by Harris and Trump.
Fox and Fox News, owned by Fox Corporation, are major networks where the ad spend will be directed, likely boosting revenues.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Alphabet Inc, which owns Google and YouTube, will benefit from the Harris campaign's significant ad spend.
The Harris campaign has spent significantly on Google and YouTube, owned by Alphabet Inc, likely boosting revenues.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Gray Television, Inc. is one of the largest publicly traded local TV conglomerates and will benefit from the increased ad spend.
As a major local TV conglomerate, Gray Television, Inc. will see increased ad revenue from the $122 million ad spend.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
POSITIVE IMPACT
Meta Platforms Inc, which owns Facebook and Instagram, will benefit from the Harris campaign's $28.6 million ad spend.
The Harris campaign has spent $28.6 million on Facebook and Instagram, owned by Meta Platforms Inc, likely boosting revenues.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Nexstar Media Group Inc is one of the largest publicly traded local TV conglomerates and will benefit from the increased ad spend.
As a major local TV conglomerate, Nexstar Media Group Inc will see increased ad revenue from the $122 million ad spend.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
POSITIVE IMPACT
Paramount Global, which owns CBS, is set to benefit from the $122 million ad blitz by Harris and Trump.
CBS, owned by Paramount Global, is one of the major networks where the ad spend will be directed, likely boosting revenues.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Sinclair Inc is one of the largest publicly traded local TV conglomerates and will benefit from the increased ad spend.
As a major local TV conglomerate, Sinclair Inc will see increased ad revenue from the $122 million ad spend.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
POSITIVE IMPACT
Warner Bros Discovery Inc, which owns CNN and TBS, is set to benefit from the $122 million ad blitz by Harris and Trump.
CNN and TBS, owned by Warner Bros Discovery Inc, are major networks where the ad spend will be directed, likely boosting revenues.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80