East Buy Faces Rebuilding After Breakup With Star Livestreamer
Portfolio Pulse from The Bamboo Works
East Buy's shares fell to a two-year low after parting ways with star livestreamer Dong Yuhui. The split marks a strategic shift away from reliance on individual hosts. Despite a share buyback program, the stock dropped 23%. Analysts have mixed views on the company's future.

July 31, 2024 | 3:22 pm
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New Oriental (NYSE:EDU), the former parent company of East Buy, may experience indirect effects from East Buy's recent turmoil and strategic shift.
New Oriental, as the former parent company of East Buy, may see some indirect effects from East Buy's recent challenges and strategic changes. However, the direct impact on New Oriental's stock is uncertain.
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IMPORTANCE 50
RELEVANCE 50