Innovid Launches Harmony Frequency, A Holistic Frequency Management Solution For CTV And Digital Advertising; Aims To Reduce Ad Waste, Strengthen Campaign Effectiveness, And Improve Viewing Experience Across Media Portfolios
Portfolio Pulse from Benzinga Newsdesk
Innovid has launched Harmony Frequency, a new holistic frequency management solution aimed at reducing ad waste, strengthening campaign effectiveness, and improving the viewing experience across media portfolios for CTV and digital advertising.
July 31, 2024 | 12:27 pm
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POSITIVE IMPACT
Innovid's launch of Harmony Frequency is likely to positively impact the CTV sector by reducing ad waste and improving campaign effectiveness.
The introduction of a holistic frequency management solution by Innovid is expected to benefit the CTV sector by addressing common issues such as ad waste and campaign inefficiency, which are critical for advertisers.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80