Will NBA Rights Move The Needle For Amazon Prime Video Subscribers? Benzinga Poll Shows Small Impact From New Deal
Portfolio Pulse from Chris Katje
Amazon.com Inc (NASDAQ:AMZN) has secured NBA rights for $1.8 billion annually, aiming to boost Prime Video subscribers. However, a Benzinga poll indicates limited impact, with only 10% of non-subscribers willing to join for NBA content. Warner Bros. Discovery (NASDAQ:WBD) is suing the NBA over the deal, claiming a contractual right to match Amazon's offer.
July 30, 2024 | 6:26 pm
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NEGATIVE IMPACT
Warner Bros. Discovery is suing the NBA over losing the rights to Amazon, claiming a contractual right to match the offer. The legal battle could impact WBD's future sports broadcasting rights and financials.
The lawsuit against the NBA over the rights deal with Amazon could have negative implications for Warner Bros. Discovery, potentially affecting its future sports broadcasting rights and financial stability.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
Amazon's $1.8 billion annual deal for NBA rights aims to boost Prime Video subscribers, but a Benzinga poll shows limited impact. The deal could increase advertising revenue but faces legal challenges from Warner Bros. Discovery.
The poll indicates that only a small percentage of non-subscribers would join Prime Video for NBA content, suggesting limited immediate impact on subscriber growth. However, the deal could still boost advertising revenue. The legal challenge from Warner Bros. Discovery adds uncertainty.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100