Apple To Follow Netflix, Disney? Ad-Supported AppleTV+ Streaming Plan Could Launch Soon
Portfolio Pulse from Chris Katje
Apple Inc. (NASDAQ:AAPL) is reportedly planning to launch an ad-supported plan for its AppleTV+ streaming service, following the success of similar plans by Netflix Inc. (NASDAQ:NFLX) and Walt Disney Company (NYSE:DIS). This move aims to increase subscribers and revenue for AppleTV+, which has already invested heavily in exclusive content and sports rights.
July 29, 2024 | 2:37 pm
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Disney+ has also seen success with its ad-supported plan, which is now influencing Apple to consider a similar strategy for AppleTV+.
Disney+'s success with its ad-supported plan is a positive indicator, but the direct impact on Disney's stock is neutral as the company is already established in this space.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 50
NEUTRAL IMPACT
Netflix's success with its ad-supported plan, which has seen significant subscriber growth, is influencing competitors like Apple to adopt similar strategies.
While Netflix's success with its ad-supported plan is a positive indicator, the direct impact on Netflix's stock is neutral as the company is already established in this space.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 50
POSITIVE IMPACT
Apple Inc. is planning to launch an ad-supported plan for AppleTV+, which could increase subscribers and revenue. This move follows the success of similar plans by Netflix and Disney+.
The introduction of an ad-supported plan could attract more subscribers who are price-sensitive, thereby increasing Apple's revenue from both subscriptions and advertising. This is a strategic move to enhance profitability in the competitive streaming market.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100