LinkedIn Agrees To Pay $6.625M To End Ad View Inflation Feud: Report
Portfolio Pulse from Nabaparna Bhattacharya
LinkedIn, a unit of Microsoft Corporation (NASDAQ:MSFT), has agreed to pay $6.625 million to settle a class action lawsuit alleging inflated video ad view counts. The settlement is pending approval by a U.S. Magistrate Judge. LinkedIn will also hire an external auditor to review its ad metrics for two years.
July 26, 2024 | 4:33 pm
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LinkedIn, a Microsoft unit, has agreed to a $6.625 million settlement over allegations of inflating video ad view counts. The settlement is pending court approval, and LinkedIn will hire an external auditor for two years.
The settlement resolves a legal issue that could have negatively impacted LinkedIn's reputation and Microsoft's stock. The agreement to hire an external auditor may restore advertiser confidence. MSFT shares are already trading higher by 2.16%, indicating a positive market reaction.
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