Disney and Warner Bros Offer Discounted Bundle To Reduce Churn Rate: Report
Portfolio Pulse from Anusuya Lahiri
Disney and Warner Bros. Discovery have launched a new streaming bundle in the U.S., combining Disney+, Hulu, and Max, to reduce churn rates and increase engagement. The bundle offers significant savings compared to purchasing the services separately. This move is crucial for Warner Bros. Discovery, which recently lost its NBA broadcasting rights.
July 26, 2024 | 3:55 pm
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Disney has launched a new streaming bundle with Warner Bros. Discovery, combining Disney+, Hulu, and Max. This move aims to reduce churn rates and increase engagement, offering significant savings to subscribers.
The new bundle is likely to attract more subscribers due to the cost savings and extensive content library, positively impacting Disney's revenue and reducing churn rates.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Warner Bros. Discovery has partnered with Disney to launch a new streaming bundle, combining Disney+, Hulu, and Max. This strategy aims to reduce churn rates and increase engagement, which is crucial after losing NBA broadcasting rights.
The partnership with Disney to offer a bundled streaming service is a strategic move to attract more subscribers and reduce churn rates, which is critical for Warner Bros. Discovery after losing NBA broadcasting rights.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100