Viant And Havas Media Network Achieve 100% Scale And 93% Unique Reach In Landmark Cookieless Test
Portfolio Pulse from Benzinga Newsdesk
Viant Technology Inc. (NASDAQ:DSP) and Havas Media Network successfully executed a cookieless advertising test, achieving 100% scale and 93% unique reach using Viant's Household ID™. The test was conducted for a major US-based pharmaceutical advertiser.
July 25, 2024 | 1:06 pm
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Viant Technology Inc. (NASDAQ:DSP) successfully executed a cookieless advertising test with Havas Media Network, achieving 100% scale and 93% unique reach. This demonstrates the effectiveness of Viant's Household ID™ technology.
The successful test showcases Viant's capability in cookieless advertising, which is a significant achievement in the current digital advertising landscape. This could lead to increased demand for Viant's technology, positively impacting its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100