NBA Chooses New Broadcast Partners, Warner Bros Stock Falls
Portfolio Pulse from Anusuya Lahiri
The NBA has secured an 11-year, $77 billion broadcast deal with ESPN (Disney), NBCUniversal (Comcast), and Amazon, ending a long-term relationship with Warner Bros Discovery's TNT Sports. Warner Bros Discovery stock fell premarket following the announcement.
July 25, 2024 | 12:05 pm
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NEGATIVE IMPACT
Warner Bros Discovery's TNT Sports loses its long-term NBA broadcast deal, causing the stock to fall premarket.
Losing the NBA deal is a significant setback for Warner Bros Discovery, likely leading to reduced viewership and advertising revenue, negatively impacting the stock.
CONFIDENCE 90
IMPORTANCE 95
RELEVANCE 90
POSITIVE IMPACT
Amazon will carry 66 regular-season NBA games on Prime Video, including a game on Black Friday.
The deal expands Amazon's sports streaming portfolio, likely driving Prime Video subscriptions and engagement, positively impacting Amazon's stock.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 70
POSITIVE IMPACT
NBCUniversal, owned by Comcast, will broadcast 100 regular-season NBA games, with over half on NBC and doubleheaders streamed on Peacock.
The deal enhances NBCUniversal's sports content, likely increasing viewership and subscription growth for Peacock, positively impacting Comcast's stock.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 80
POSITIVE IMPACT
Disney's ESPN will air 80 regular-season NBA games, including 20 on ABC, continuing as the exclusive home of the NBA Finals.
The new deal significantly increases ESPN's NBA coverage, likely boosting viewership and advertising revenue, positively impacting Disney's stock.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 80