Amazon Stock Jumps As NBA Signs Prime Video Broadcasting Deal: What You Need To Know
Portfolio Pulse from Adam Eckert
Amazon's stock rose after the NBA announced a broadcasting deal with Prime Video, which will telecast NBA games starting from the 2025-26 season. The deal also includes partnerships with Disney and NBCUniversal.

July 24, 2024 | 9:28 pm
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POSITIVE IMPACT
Amazon's stock rose after the NBA announced a broadcasting deal with Prime Video, which will telecast NBA games starting from the 2025-26 season. This partnership is expected to enhance Amazon's media presence and drive additional revenue.
The deal with the NBA significantly enhances Amazon's media portfolio, making Prime Video a key player in sports broadcasting. This is likely to attract more subscribers and increase revenue, positively impacting Amazon's stock price.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Disney renewed its partnership with the NBA, ensuring that ABC/ESPN will continue to telecast NBA games. This renewal secures Disney's position in sports broadcasting and is likely to maintain its viewership and advertising revenue.
Renewing the NBA partnership ensures that Disney's ABC/ESPN remains a key player in sports broadcasting. This is likely to maintain or even boost viewership and advertising revenue, positively impacting Disney's stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80