What's Going On With The Trade Desk Shares Wednesday?
Portfolio Pulse from Dylan Berman
The Trade Desk, Inc. (NASDAQ:TTD) shares are trading lower on Wednesday, likely due to Google's (NASDAQ:GOOG) decision to keep third-party cookies. Google had initially planned to phase out third-party cookies by early 2022 but has now decided to retain them after feedback from various stakeholders. This decision impacts ad tech companies, including The Trade Desk.
July 24, 2024 | 3:51 pm
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NEUTRAL IMPACT
Google's decision to keep third-party cookies impacts the ad tech industry. While this may provide short-term stability, it also indicates a delay in transitioning to more privacy-focused solutions.
Google's decision to retain third-party cookies provides short-term stability for the ad tech industry but delays the transition to privacy-focused solutions. This has mixed implications for Google's stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
The Trade Desk shares are down 8.49% following Google's decision to keep third-party cookies. This decision impacts ad tech companies, including The Trade Desk, which may face challenges adapting to the new landscape.
The Trade Desk's business model relies heavily on digital advertising, and Google's decision to retain third-party cookies affects the entire ad tech industry. This has led to a significant drop in TTD's stock price.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100