Ferrari Revs Up Crypto Payments In Europe, Expanding On US Success
Portfolio Pulse from Murtuza Merchant
Ferrari is expanding its cryptocurrency payment options to European dealerships by the end of July, following a successful launch in the U.S. The luxury carmaker will accept Bitcoin, Ethereum, and USD Coin for vehicle purchases, aiming to implement this globally by the end of 2024.

July 24, 2024 | 3:20 pm
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NEUTRAL IMPACT
Ferrari's acceptance of USD Coin for vehicle purchases in Europe could increase the stablecoin's usage, though its price is expected to remain stable.
While Ferrari's acceptance of USD Coin will likely increase its usage, the stablecoin's price is designed to remain stable, resulting in a neutral price impact.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 80
POSITIVE IMPACT
Ferrari's acceptance of Bitcoin for vehicle purchases in Europe could increase demand and usage of Bitcoin, potentially driving its price up in the short term.
Ferrari's move to accept Bitcoin as payment in Europe is likely to increase the cryptocurrency's usage and demand, positively impacting its price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Ferrari's acceptance of Ethereum for vehicle purchases in Europe could boost Ethereum's demand and usage, potentially leading to a short-term price increase.
The inclusion of Ethereum as a payment option by Ferrari in Europe is likely to enhance its demand and usage, positively affecting its price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80