MMA Star Chito Vera Gets Support From Marijuana Powerhouse Planet 13 As It Eyes Non-Cannabis Revenue Streams
Portfolio Pulse from Jelena Martinovic
Planet 13 Holdings Inc. (OTCQX:PLNH) is expanding beyond cannabis by launching a non-cannabis lifestyle brand and sponsoring MMA star Chito Vera. This move aims to increase brand awareness and create additional revenue streams.
July 24, 2024 | 1:45 pm
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Planet 13 Holdings Inc. is launching a non-cannabis lifestyle brand and sponsoring MMA star Chito Vera to increase brand awareness and create new revenue streams.
The launch of a non-cannabis lifestyle brand and the sponsorship of a popular MMA star like Chito Vera are likely to increase Planet 13's brand visibility and create new revenue streams. This strategic move can attract a broader audience and mitigate risks associated with the cannabis industry.
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