The Trade Desk shares are trading lower. Ad tech stocks may be reacting amid Google reversing its plan to eliminate cookies in its Chrome browser.
Portfolio Pulse from Benzinga Newsdesk
The Trade Desk shares are trading lower as ad tech stocks react to Google's reversal of its plan to eliminate cookies in its Chrome browser.
July 24, 2024 | 12:56 pm
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The Trade Desk shares are trading lower due to Google's decision to reverse its plan to eliminate cookies in its Chrome browser, impacting the ad tech sector.
The Trade Desk relies heavily on data for targeted advertising. Google's decision to keep cookies in Chrome could disrupt The Trade Desk's business model, leading to a negative short-term impact on its stock price.
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