'New York Times Advertising Launches BrandMatch Out Of Beta; The New Gen-AI Powered Ad Targeting Solution Provides Advertisers With Expanded And Enhanced Ad Campaign Targeting.' - NYT
Portfolio Pulse from Benzinga Newsdesk
The New York Times Advertising has launched BrandMatch, a GenAI-powered ad targeting solution, out of beta. This tool enhances ad campaign targeting by creating personalized segments based on relevant articles and engaged audiences. The beta test showed successful results, and the tool will be available to more advertisers starting mid to late September, with expansion plans into Q4 2024 and 2025.
July 24, 2024 | 12:05 pm
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The New York Times Company has launched BrandMatch, a GenAI-powered ad targeting solution, out of beta. This tool is expected to enhance ad campaign targeting and attract more advertisers, potentially boosting NYT's advertising revenue.
The launch of BrandMatch is a significant development for The New York Times Company as it enhances their ad targeting capabilities. The successful beta test and the planned expansion to more advertisers suggest a positive impact on advertising revenue, which is a key revenue stream for NYT.
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