Sundar Pichai Opens Up On Why Google Is Holding On To Cookies: 'We Now Believe User Choice Is The Best Path Forward'
Portfolio Pulse from Ananya Gairola
Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) CEO Sundar Pichai explained the company's decision to retain cookies in its Chrome browser, emphasizing user choice and privacy. This decision follows industry and regulatory pushback against Google's initial plan to eliminate cookies. Alphabet reported strong Q2 earnings, surpassing revenue and earnings estimates.

July 24, 2024 | 4:05 am
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Alphabet Inc. (GOOG) CEO Sundar Pichai explained the decision to retain cookies in Chrome, emphasizing user choice and privacy. Alphabet reported strong Q2 earnings, surpassing revenue and earnings estimates.
The decision to retain cookies in Chrome is significant for advertisers and publishers, potentially stabilizing ad revenues. Strong Q2 earnings further bolster investor confidence.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Alphabet Inc. (GOOGL) CEO Sundar Pichai explained the decision to retain cookies in Chrome, emphasizing user choice and privacy. Alphabet reported strong Q2 earnings, surpassing revenue and earnings estimates.
The decision to retain cookies in Chrome is significant for advertisers and publishers, potentially stabilizing ad revenues. Strong Q2 earnings further bolster investor confidence.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100