Netflix To Launch Over 80 Games, Promises New Releases Monthly
Portfolio Pulse from Franca Quarneti
Netflix Inc (NASDAQ:NFLX) announced plans to release a new game to subscribers every month starting in July 2024. The company aims to expand its gaming portfolio, with over 80 games in development, focusing on interactive narrative games based on popular Netflix IP. This strategy was revealed during the latest earnings call, where co-CEO Gregory K. Peters highlighted the potential of the gaming market and Netflix's engagement growth targets.
July 23, 2024 | 10:10 pm
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Netflix's announcement to release a new game every month starting July 2024 and its focus on interactive narrative games based on popular Netflix IP could drive subscriber engagement and revenue growth.
The strategy to release a new game monthly and focus on interactive narrative games based on popular Netflix IP is likely to enhance subscriber engagement and attract new users. This could positively impact Netflix's revenue and overall growth, especially given the significant potential of the gaming market.
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