TransUnion Announces Partnership With SafeGuard Privacy To Streamline Marketers' Compliance Vetting For Third-Party Audience Vendors; Aims To Enhance First-Party Data Assets Amid Evolving Market
Portfolio Pulse from Benzinga Newsdesk
TransUnion has announced a partnership with SafeGuard Privacy to streamline compliance vetting for marketers using third-party audience vendors. This move aims to enhance TransUnion's first-party data assets amid an evolving market.
July 23, 2024 | 12:16 pm
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TransUnion has partnered with SafeGuard Privacy to improve compliance vetting for marketers using third-party audience vendors. This partnership is expected to enhance TransUnion's first-party data assets, which could be beneficial in the evolving market landscape.
The partnership with SafeGuard Privacy is likely to improve TransUnion's data compliance processes and enhance its first-party data assets. This strategic move is expected to positively impact TransUnion's market position and appeal to marketers, potentially driving up the stock price in the short term.
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