Jake Paul's Personal Care Brand W Raises $14M, Targets $50M In Annual Sales: 'Runway To Achieve A Massive And Successful Future'
Portfolio Pulse from Chris Katje
Jake Paul's personal care brand W has raised $14 million in seed and Series A funding, with a valuation north of $150 million. The brand, which launched exclusively in Walmart stores, aims to achieve $50 million in annual sales. The funding will support SKU and retailer expansion.

July 23, 2024 | 12:00 pm
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Walmart Inc. (NYSE: WMT) is the exclusive retailer for Jake Paul's personal care brand W, which has raised $14 million and aims for $50 million in annual sales. This partnership could boost Walmart's sales in the personal care category.
Walmart's exclusive partnership with W, a rapidly growing personal care brand, could drive significant sales in the personal care category, positively impacting Walmart's revenue.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80