Mattel Unveils First-Ever Blind Barbie And Black Barbie With Down Syndrome, Promoting Diversity And Inclusion In Children's Toys
Portfolio Pulse from Benzinga Newsdesk
Mattel has introduced its first-ever blind Barbie and Black Barbie with Down Syndrome as part of the global Barbie Fashionistas lineup. The company collaborated with the American Foundation for the Blind and the National Down Syndrome Society to ensure accurate representation.
July 23, 2024 | 5:07 am
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Mattel has launched its first-ever blind Barbie and Black Barbie with Down Syndrome, enhancing its commitment to diversity and inclusion. This move is likely to positively impact the company's brand image and sales.
The introduction of diverse Barbie dolls aligns with growing consumer demand for inclusive products. This initiative is likely to enhance Mattel's brand image and attract a broader customer base, potentially boosting sales.
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IMPORTANCE 80
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