Google Reverses Course On Cookie Ban In Chrome, Citing Industry, Regulatory Pressure
Portfolio Pulse from Michael Cohen
Google has reversed its decision to eliminate cookies in its Chrome browser, citing industry and regulatory pressure. This move comes after objections from digital-advertising companies and regulators. Google will now allow Chrome users to decide whether to enable or disable cookies.
July 22, 2024 | 9:46 pm
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Google has decided to abandon its plan to eliminate cookies in Chrome, citing industry and regulatory pushback. This decision could impact Google's advertising revenue and regulatory scrutiny.
Google's decision to keep cookies in Chrome is a significant shift from its previous stance. While this may alleviate some concerns from advertisers, it could also lead to increased regulatory scrutiny. The impact on Google's stock price in the short term is uncertain, as it balances between appeasing advertisers and facing potential regulatory challenges.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Alphabet Inc.'s Google has reversed its decision to eliminate cookies in Chrome, citing industry and regulatory pressure. This move could affect Google's advertising revenue and regulatory scrutiny.
Alphabet Inc.'s decision to keep cookies in Chrome is a significant shift from its previous stance. While this may alleviate some concerns from advertisers, it could also lead to increased regulatory scrutiny. The impact on Alphabet's stock price in the short term is uncertain, as it balances between appeasing advertisers and facing potential regulatory challenges.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100