Google To Introduce Choice Experience In Chrome Instead Of Deprecating Third-Party Cookies; Will Continue Developing Privacy Sandbox APIs For Enhanced Privacy And Utility; Plans To Add IP Protection To Incognito Mode
Portfolio Pulse from Benzinga Newsdesk
Google announced it will introduce a 'Choice Experience' in Chrome instead of deprecating third-party cookies. The company will continue developing Privacy Sandbox APIs to enhance privacy and utility, and plans to add IP protection to Incognito Mode.
July 22, 2024 | 7:16 pm
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POSITIVE IMPACT
Google's decision to introduce a 'Choice Experience' in Chrome and continue developing Privacy Sandbox APIs, along with adding IP protection to Incognito Mode, indicates a strong focus on user privacy and security. This could enhance user trust and potentially increase Chrome's market share.
The introduction of 'Choice Experience' and continued development of Privacy Sandbox APIs show Google's commitment to user privacy, which is a critical issue in the tech industry. This move could improve user trust and attract more users to Chrome, positively impacting Google's market position.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Alphabet Inc. (GOOGL) will benefit from Google's new privacy-focused features in Chrome, including the 'Choice Experience', Privacy Sandbox APIs, and IP protection in Incognito Mode. These enhancements could lead to increased user trust and potentially higher adoption rates for Chrome.
Alphabet Inc. (GOOGL) is likely to see positive impacts from Google's privacy enhancements in Chrome. The focus on user privacy and security can lead to higher user trust and adoption rates, which are crucial for maintaining and growing market share in the competitive browser market.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100