LinkedIn Deploys AI And Games To Compete with Meta and TikTok
Portfolio Pulse from Anusuya Lahiri
LinkedIn, owned by Microsoft (NASDAQ:MSFT), is deploying AI and games to increase user engagement and compete with Meta Platforms Inc's (NASDAQ:META) Facebook and TikTok. LinkedIn aims to build daily habits among users and has seen a record engagement of 1.5 million content interactions per minute in June. Despite recent growth, the platform's year-on-year growth has slowed. LinkedIn's Premium subscription revenue grew by 25% year over year, reaching $1.7 billion.
July 22, 2024 | 10:45 am
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NEUTRAL IMPACT
Meta Platforms Inc's Facebook and TikTok are facing new competition from LinkedIn, which is deploying AI and games to increase user engagement. LinkedIn's efforts could impact user retention on Meta's platforms.
While LinkedIn's new features could attract some users away from Meta's platforms, the overall impact on Meta's stock is likely to be neutral in the short term due to its strong market position.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Microsoft's LinkedIn is leveraging AI and games to increase user engagement and compete with Meta's Facebook and TikTok. Despite record engagement, growth has slowed. LinkedIn's Premium subscription revenue grew by 25% year over year.
The introduction of AI and games on LinkedIn is a strategic move to increase user engagement, which could positively impact Microsoft's stock. The growth in Premium subscription revenue is a strong indicator of financial health.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100