Apple TV+ Takes on Netflix with New Hollywood Licensing Deals
Portfolio Pulse from Anusuya Lahiri
Apple Inc (NASDAQ:AAPL) is negotiating with major Hollywood studios to license more films for its Apple TV+ streaming service. This move aims to expand its library and attract a larger audience, competing with Netflix Inc (NASDAQ:NFLX) and Walt Disney Co (NYSE:DIS). Apple TV+ has struggled with higher churn rates compared to Netflix, which has a more extensive library. Apple recently licensed about 50 movies and is exploring new strategic partnerships to enhance its service.

July 18, 2024 | 5:34 pm
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NEGATIVE IMPACT
Apple's strategy to license more films for Apple TV+ could increase competition for Disney+. Both companies are focusing on enhancing their streaming services to attract more viewers.
Apple's move to expand its streaming library could lead to increased competition for Disney+, potentially affecting Disney's viewer engagement and market share.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Apple's move to license more films for Apple TV+ is a direct attempt to compete with Netflix. This could lead to increased competition in the streaming market.
Apple's efforts to expand its streaming library could attract some Netflix subscribers, potentially impacting Netflix's market share and subscriber growth.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Apple is negotiating with Hollywood studios to license more films for Apple TV+, aiming to expand its library and attract a larger audience. This move could help reduce churn rates and increase revenue.
Licensing more films can make Apple TV+ more competitive, potentially reducing churn rates and increasing subscriber numbers, which would positively impact Apple's revenue.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100