Thrill One Sports Partners With Monster Energy For Nitro Circus, Nitrocross, Street League Skateboarding: 'Push The Boundaries Of What's Possible In Action Sports'
Portfolio Pulse from Chris Katje
Thrill One Sports & Entertainment has announced a multiyear partnership with Monster Energy, a unit of Monster Beverage Corporation (NASDAQ:MNST). The partnership will include exclusive energy drink sponsorship, innovative event experiences, and branding opportunities. Monster Energy will be prominently featured at Thrill One events, including the upcoming Nitro Circus event. The collaboration aims to deliver authentic experiences and engage fans globally.
July 18, 2024 | 4:03 pm
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POSITIVE IMPACT
The Coca-Cola Company (NYSE:KO), which partially owns Monster Beverage, may benefit indirectly from the increased brand visibility and engagement resulting from Monster Energy's partnership with Thrill One Sports & Entertainment.
As a partial owner of Monster Beverage, Coca-Cola stands to benefit from the increased brand visibility and engagement that Monster Energy will gain through this partnership. This could lead to a positive impact on KO's stock price, albeit to a lesser extent than MNST.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Monster Beverage Corporation (NASDAQ:MNST) has entered a multiyear partnership with Thrill One Sports & Entertainment, which will see Monster Energy as the exclusive energy drink sponsor for several action sports events. This partnership is expected to enhance brand visibility and engagement with action sports fans.
The partnership with Thrill One Sports & Entertainment will significantly increase Monster Energy's brand visibility and engagement in the action sports community. This is likely to positively impact MNST's stock price in the short term due to increased marketing exposure and potential sales growth.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100