X And Genius Sports Partner To Launch Trend Genius Product Ahead Of Major Summer Sporting Events
Portfolio Pulse from Benzinga Newsdesk
X and Genius Sports have launched the Trend Genius product, which uses real-time conversations to optimize ad spend during major summer sporting events. This new technology aims to maximize ad engagement by running campaigns during peak conversation times and pausing them when engagement slows.
July 18, 2024 | 12:09 pm
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Genius Sports has partnered with X to launch the Trend Genius product, which uses real-time data to optimize ad spend during major sporting events. This could lead to increased revenue and brand engagement for Genius Sports.
The launch of Trend Genius leverages Genius Sports' data-driven capabilities and X's platform to optimize ad spend during high-engagement periods. This partnership and new product could drive significant revenue and brand engagement for Genius Sports, especially with the upcoming major sporting events.
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