'McDonald's $5 Value Meals Lure Back Inflation-battered Customers As Starbuck's, Chili's Also See Boost: Survey' - NY Post
Portfolio Pulse from Benzinga Newsdesk
Fast-food and casual dining chains like McDonald's, Starbucks, Chili's, and Buffalo Wild Wings have introduced affordable meal deals to attract inflation-battered customers. These deals have successfully boosted foot traffic, as evidenced by data from Placer.ai.
July 17, 2024 | 4:42 pm
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POSITIVE IMPACT
McDonald's $5 Meal Deal has significantly increased foot traffic, with an 8% rise on the launch day and a 5% average increase during the launch week.
The introduction of the $5 Meal Deal has led to a notable increase in customer visits, indicating strong consumer response and potential revenue growth.
CONFIDENCE 100
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Starbucks' half-off iced drinks deal on Fridays led to a 20% spike in foot traffic on the launch day.
The half-off iced drinks promotion has successfully attracted more customers, suggesting a positive impact on short-term sales.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 80