Loop Media And DoubleVerify Announces Partnership For Viewability Measurement And Fraud Protection
Portfolio Pulse from Benzinga Newsdesk
Loop Media (NYSE:LPTV) partners with DoubleVerify (NYSE:DV) to enhance viewability measurement and fraud protection for CTV advertising. This collaboration aims to optimize inventory and ensure valid traffic for advertisers.
July 17, 2024 | 12:33 pm
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POSITIVE IMPACT
DoubleVerify partners with Loop Media to provide viewability measurement and fraud protection for CTV advertising, enhancing the value of its fraud protection solutions.
The partnership with Loop Media expands DoubleVerify's reach in the CTV advertising market, potentially increasing demand for its fraud protection solutions and boosting revenue.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Loop Media partners with DoubleVerify to enhance viewability measurement and fraud protection for CTV advertising, optimizing inventory and ensuring valid traffic for advertisers.
The partnership with DoubleVerify is likely to enhance Loop Media's credibility and efficiency in the CTV advertising space, potentially attracting more advertisers and increasing revenue.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100