Good News For Cinemark, AMC Stock? New Report Predicts 2026 Cinema Revenue Passing Pre-COVID-19 Levels — But There's A Catch
Portfolio Pulse from Chris Katje
A new PwC report predicts that global cinema revenue will surpass pre-COVID-19 levels by 2026, a year later than previously forecasted. While this is positive news for movie theaters like AMC and Cinemark, the report highlights that streaming services, particularly those with ad-supported plans like Netflix, are expected to see significant growth in subscriptions and advertising revenue.

July 16, 2024 | 11:15 pm
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NEUTRAL IMPACT
AMC Entertainment Holdings is expected to see box office revenue return to pre-pandemic levels by 2026, a year later than previously forecasted. However, challenges such as changing consumer habits and the rise of streaming services may impact attendance.
The delay in reaching pre-pandemic revenue levels and the ongoing challenges from streaming services and changing consumer habits suggest a neutral short-term impact on AMC's stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Cinemark Holdings is projected to see box office revenue return to pre-pandemic levels by 2026, a year later than previously expected. The company faces similar challenges as AMC, including the rise of streaming services and changing consumer preferences.
The delay in reaching pre-pandemic revenue levels and the competition from streaming services suggest a neutral short-term impact on Cinemark's stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Netflix is expected to benefit significantly from the growth in streaming subscriptions and advertising revenue. The PwC report highlights that ad-supported plans and the increasing number of streaming choices will drive subscriber growth.
The report's positive outlook on streaming services, particularly those with ad-supported plans, suggests a likely short-term positive impact on Netflix's stock price.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100