'Taboola To Sell Ads For Apple' - Axios
Portfolio Pulse from Benzinga Newsdesk
Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps. This partnership validates Taboola's business model and highlights Apple's strategy to grow its ad business through outsourcing. The deal is significant for both companies, with Taboola leveraging its extensive network of publishers and advertisers, and Apple aiming to boost its ad revenues.
July 16, 2024 | 2:25 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Apple has partnered with Taboola to enhance its native advertising capabilities within the Apple News and Apple Stocks apps. This move is expected to boost Apple's ad revenues, which are projected to reach $10.34 billion this year.
The partnership with Taboola is a strategic move for Apple to enhance its ad business without building an internal sales operation. This is likely to positively impact Apple's ad revenue growth.
CONFIDENCE 95
IMPORTANCE 85
RELEVANCE 90
POSITIVE IMPACT
Taboola has secured a significant deal with Apple to power native advertising in the Apple News and Apple Stocks apps. This partnership validates Taboola's business model and is expected to drive further growth in its ad sales.
The deal with Apple is a major validation for Taboola's business model and is expected to drive significant growth in its ad sales, leveraging its extensive network of publishers and advertisers.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100