'Campaigners Target Philip Morris' Flagship Heated Tobacco U.S. Launch' - Reuters News
Portfolio Pulse from Benzinga Newsdesk
Health campaigners have written to U.S. regulators accusing Philip Morris International (PM) of misrepresenting past regulatory decisions, seeking to disrupt the launch of its heated tobacco device IQOS in the U.S. The campaign groups allege PMI violated FDA orders by suggesting IQOS offers lower risks than cigarettes.
July 16, 2024 | 12:25 pm
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Health campaigners have accused Philip Morris International of misrepresenting regulatory decisions to the FDA, potentially disrupting the U.S. launch of its IQOS device. This could impact PMI's growth strategy.
The opposition from health campaigners and allegations of regulatory misrepresentation could delay or complicate the FDA approval process for IQOS, impacting PMI's ability to launch the product in the U.S. This is significant as IQOS is seen as a key driver for PMI's future growth.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100