Southwest Airlines Teams Up With Amazon For Prime Day, Offering Up To 30% Off Base Fares For Prime Members From July 16-17, 2024
Portfolio Pulse from Benzinga Newsdesk
Southwest Airlines is partnering with Amazon for Prime Day, offering up to 30% off base fares for Prime members from July 16-17, 2024. Prime members can also earn Rapid Rewards points toward a Companion Pass with Southwest credit card purchases on Amazon. Jennifer Bridie, VP of Marketing Communications & Strategy, highlights this as an opportunity to attract more customers.
July 16, 2024 | 12:10 pm
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POSITIVE IMPACT
Amazon's partnership with Southwest Airlines for Prime Day offers Prime members travel discounts and rewards, enhancing the value proposition of Prime membership.
The collaboration with Southwest Airlines adds significant value to Amazon Prime membership, potentially driving more Prime subscriptions and increasing customer engagement during Prime Day.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Southwest Airlines is offering up to 30% off base fares for Prime members during Amazon Prime Day, potentially increasing customer acquisition and boosting revenue.
The partnership with Amazon for Prime Day is likely to attract more customers to Southwest Airlines, increasing ticket sales and potentially boosting revenue. The added benefit of earning Rapid Rewards points could further incentivize purchases.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100