Yatsen Gets Black Eye From Shopping Fest Blues
Portfolio Pulse from The Bamboo Works
Yatsen Holding Ltd. (NYSE:YSG) has lowered its Q2 revenue guidance by 10%, likely due to poor performance during the June 18 online shopping festival. Despite the downgrade, the stock rose 3.5% as investors expected worse. The company now expects Q2 revenue to be between 772.7 million yuan and 815.6 million yuan, marking a year-on-year decline of 5% to 10%. Yatsen's revenue has been declining since 2021, and the latest forecast suggests the brief post-pandemic rebound has ended.

July 15, 2024 | 4:44 pm
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Yatsen Holding Ltd. (NYSE:YSG) has lowered its Q2 revenue guidance by 10%, likely due to poor performance during the June 18 online shopping festival. Despite the downgrade, the stock rose 3.5% as investors expected worse. The company now expects Q2 revenue to be between 772.7 million yuan and 815.6 million yuan, marking a year-on-year decline of 5% to 10%.
The 10% revenue guidance cut is significant, but the stock rose 3.5% as investors had expected worse. This suggests a neutral short-term impact as the market has already priced in the bad news.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100