Lululemon Accused Of Misleading Sustainability Claims In New Lawsuit: Report
Portfolio Pulse from Shivani Kumaresan
Lululemon Athletica Inc. (NASDAQ:LULU) faces a class action lawsuit alleging misleading sustainability claims through its Be Planet marketing campaign. The lawsuit claims Lululemon's greenhouse gas emissions have increased despite its green promises, potentially deceiving consumers into paying a premium for perceived sustainable products.
July 15, 2024 | 11:53 am
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Lululemon is accused of misleading consumers about its sustainability efforts, leading to a class action lawsuit. The lawsuit claims the company's greenhouse gas emissions have increased, contradicting its green marketing promises.
The lawsuit could damage Lululemon's brand reputation and consumer trust, potentially leading to a short-term negative impact on its stock price. Investors may react negatively to the allegations of misleading sustainability claims.
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