Amazon Prime And YouTube Premium Linked To Japan's Rising 'Digital Deficit,' Putting Pressure On Yen, Say Experts
Portfolio Pulse from Benzinga Neuro
Experts believe Japan's increasing reliance on foreign digital services like Amazon Prime and YouTube Premium is contributing to a 'digital deficit,' potentially pressuring the yen's value. The deficit, which includes fees for digital advertising and intellectual property royalties, reached 5.5 trillion yen ($34 billion) in 2023 and continues to grow. This imbalance is feared to contribute to the long-term depreciation of the yen against the dollar.

July 15, 2024 | 8:28 am
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Amazon Prime's significant usage in Japan is contributing to the country's 'digital deficit,' which is pressuring the yen's value. This could lead to increased scrutiny and potential regulatory challenges for Amazon in Japan.
Amazon Prime's significant role in Japan's digital services market is contributing to the country's digital deficit, which is pressuring the yen. This could lead to increased scrutiny and potential regulatory challenges for Amazon in Japan, impacting its operations and revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
YouTube Premium by Google is a major contributor to Japan's 'digital deficit,' which is pressuring the yen's value. This could lead to increased scrutiny and potential regulatory challenges for Google in Japan.
YouTube Premium's significant role in Japan's digital services market is contributing to the country's digital deficit, which is pressuring the yen. This could lead to increased scrutiny and potential regulatory challenges for Google in Japan, impacting its operations and revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
YouTube Premium by Google is a major contributor to Japan's 'digital deficit,' which is pressuring the yen's value. This could lead to increased scrutiny and potential regulatory challenges for Google in Japan.
YouTube Premium's significant role in Japan's digital services market is contributing to the country's digital deficit, which is pressuring the yen. This could lead to increased scrutiny and potential regulatory challenges for Google in Japan, impacting its operations and revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80