GTA 5's 'Kick A--' Story Canceled Due To Cash Cow Success Online, Says Former Dev
Portfolio Pulse from Franca Quarneti
Former Rockstar developer Joe Robino revealed that the success of GTA Online led to the cancellation of a planned standalone story DLC for GTA 5. The focus shifted to expanding the online multiplayer mode, which became a significant revenue generator for Rockstar. Elements of the canceled DLC were integrated into GTA Online. Robino also discussed the intense workload and secrecy at Rockstar, as well as the company's efforts to improve its work environment post-Red Dead Redemption 2.
July 05, 2024 | 4:49 pm
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The cancellation of GTA 5's story DLC in favor of expanding GTA Online highlights the significant revenue generated by the online mode. This decision underscores Take-Two Interactive's strategic focus on high-revenue segments.
The decision to cancel the standalone DLC for GTA 5 and focus on GTA Online indicates a strategic move by Take-Two Interactive to prioritize high-revenue generating segments. This is likely to positively impact TTWO's stock in the short term as it reflects strong financial performance and strategic alignment.
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IMPORTANCE 80
RELEVANCE 100