Reported Earlier, 'Google Struggles To Lessen Reliance On Apple Safari; Apple's Cut Represents 36% Of The Ad Revenue Google Gets From Searches Done Through The iPhone's Safari Browser. The Remaining 64% Means Google Gets Around A Quarter Of All Its Search Revenue' - The Information
Portfolio Pulse from Benzinga Newsdesk
Google is attempting to reduce its reliance on Apple's Safari browser, which accounts for 36% of its ad revenue from iPhone searches. A potential court ruling could force Google to stop paying to be the default search engine on iPhones, potentially costing Apple $20 billion annually. Google's revenue from Safari on iPhones is approximately $56 billion, or a quarter of its total search revenue.
July 05, 2024 | 3:02 pm
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NEGATIVE IMPACT
Apple could lose $20 billion annually if a court ruling forces Google to stop paying to be the default search engine on iPhones. This would significantly impact Apple's revenue from its agreement with Google.
Apple's significant revenue from its agreement with Google is at risk if a court ruling forces Google to stop paying to be the default search engine on iPhones, potentially leading to a substantial loss in revenue.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Google is trying to reduce its dependence on Apple's Safari browser, which accounts for 36% of its ad revenue from iPhone searches. A potential court ruling could force Google to stop paying to be the default search engine on iPhones, impacting its revenue significantly.
Google's significant reliance on Safari for ad revenue means that any disruption, such as a court ruling forcing it to stop paying to be the default search engine, could have a substantial negative impact on its revenue.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100